I met Vincent and Lukas at the beginning of their great journey. We discussed lots of things – including who their target audience was and what type of pictures they had in mind. Then I created a mood board for them. Noveltea is an alcoholic tea you can drink cold or hot, so they wanted two different vibes for their set designs: light and clear for the cold version, and something more dark and moody for the hot version. It had to have a feminine vibe to fit the demographic, so I bought fresh flowers (as I often do) and greenery to match the two flavours – gin/Earl Grey and rum/mint tea.
I've since updated the set designs several times when they needed fresh pictures (changes of labels, corks and so on) and they’ve been published in several magazines and websites such as Living North and Savour Magazine.